Practical writing on AI, SEO, software and digital marketing — opinionated, AU/IN focused and free of fluff.
Dynamics 365 Business Central is powerful out of the box — and far more powerful when extended with AL. Here is how it fits together.
AI Max is the biggest change to Search campaigns in years. Here is what it does, where it wins, and how to test it safely.
Demand Gen now taps a retailer's own catalogue and conversion data across YouTube, Discover and Gmail. Here is why that matters.
New simulations show how switching to tROAS, tCPA or Max Conversion Value would affect results — before you flip the switch.
Ads are moving into the AI-generated answers at the top of search. Here is what changes and how to be there.
New channel reporting reveals where Performance Max actually spends — including Search Partner performance you couldn't see before.
Google is retiring manual language settings in favour of AI language detection. Here is how to keep performance steady.
Reports in a separate tool get ignored. Embedded BI puts the numbers where people already work — and act.
Work no longer happens only at a desk. Mobile-first ERP puts approvals, data and action wherever your people are.
When machines feed your ERP directly, guesswork on the shop floor turns into measured, improvable performance.
Every business is different — and changes constantly. Low-code lets your ERP keep up without a developer queue.
Your ERP is becoming a decision-maker, not just a record-keeper. Here is what AI-driven ERP means for your business.
If your stock figure is a day old, so are your decisions. Real-time visibility changes how you buy, sell and promise.
Big-bang monolithic ERP is giving way to modular, cloud-native systems you can compose to fit your business.
Generic ERP forces your business to fit the software. Industry-specific ERP fits the software to your business.
From Google's Gemini 3.5 agents to OpenAI's advertising platform and open-source models reaching frontier capability — here are th
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