Convention over configuration
Sensible defaults for folders, names and databases, so developers spend time on features, not setup.
We build MVPs, SaaS platforms and marketplaces with Ruby on Rails, the framework behind Shopify and GitHub, and we keep long-running Rails apps healthy, upgraded and secure.
$ rails new shop✓ App skeleton, database, tests, CI$ rails g scaffold Product name price:decimal✓ Model, migration, pages, API$ rails db:migrate✓ Database ready$ kamal deploy✓ Live on your own server, with SSLRails 8 moved jobs, caching and WebSockets into your database and ships its own deploy tool. Watch the old stack shrink.
Ruby turned 30 in December 2025 with the release of Ruby 4.0.
Yukihiro “Matz” Matsumoto publishes a language designed to make programmers happy.
David Heinemeier Hansson extracts Rails from Basecamp.
Keyword arguments, refinements and a faster garbage collector.
Ractors for parallelism, Fibers scheduler and type signatures (RBS).
The Solid trifecta, Kamal 2 and built-in authentication; YJIT keeps getting faster.
Released on Ruby's 30th birthday with the new ZJIT compiler and Ruby::Box isolation.
Figures from RubyGems.org and 37signals, reported in the State of Ruby 2026.
RubyGems downloads in one month (April 2025)
year-on-year growth in gem downloads
background jobs a day on Solid Queue at HEY
of cache on Solid Cache at Basecamp
YJIT speed-up on Shopify's benchmark suite (Ruby 3.4, x86-64)
Companies known for running Ruby on Rails: Shopify, GitHub, Basecamp, HEY, GitLab, Zendesk, Instacart, Dribbble, Kickstarter, Cookpad.
Rails makes the common decisions for you, so your budget goes into features your customers notice.
Sensible defaults for folders, names and databases, so developers spend time on features, not setup.
Fast, app-like pages with very little JavaScript, rendered on the server.
Readable database code, migrations and validations built in.
Rails 8 generates sign-in, sessions and password resets for you.
Rails 8.1 lets long background jobs pause and resume from checkpoints after a deploy.
Tests and CI are part of every new app from day one.
We bring older apps to Rails 8 and Ruby 4.0 safely, one step at a time.
Gems, Ruby version, deprecations and test coverage.
Add tests around money, auth and key flows.
One Rails minor version at a time, fixing deprecations as we go.
Move to Solid Queue, Hotwire and Kamal where it saves money.
Monthly security patches and yearly upgrades.
Products that need to launch quickly and grow steadily.
We work across stacks and recommend what fits your product and team.
| Technology | Strengths | When we choose it |
|---|---|---|
| Ruby on Rails | Fastest path from idea to a full web product; strong conventions | MVPs, SaaS, marketplaces, internal tools |
| Python / Django | Batteries included plus Python's AI and data libraries | Data- or AI-heavy products |
| Node.js | JavaScript everywhere, real-time apps | Chat, live dashboards |
| PHP / Laravel | Huge hosting availability, Laravel conventions | Content sites, budget hosting |
| Go | Small, fast services | High-throughput APIs and infrastructure |
Straight answers to what clients ask us most.
Yes. Rails 8 removed much of the infrastructure cost of running an app (no Redis or PaaS required), Ruby 4.0 brought new performance work, and gem downloads keep growing. Shopify, GitHub and Basecamp still run on Rails at huge scale.
Ruby 4.0 was released on 25 December 2025, Ruby's 30th anniversary. It adds ZJIT, a new experimental JIT compiler, Ruby::Box for isolating loaded code inside one process, and improvements to Ractors for parallel work.
Rails 8 introduced the Solid trifecta (database-backed jobs, cache and WebSockets), Kamal 2 for deploying to any server, Thruster as a built-in proxy and a generator for authentication. Rails 8.1 added job continuations, markdown rendering and a local CI tool.
For most web products, yes — database queries and caching matter more than raw language speed. YJIT gives large speed-ups on many workloads, and we profile and optimise hot paths when needed.
Yes. We upgrade one version at a time with tests in place, from Rails 4, 5, 6 or 7 to Rails 8, and update Ruby alongside. Unsupported versions miss security patches, so upgrading protects your business.
A focused MVP typically takes six to twelve weeks depending on scope. We agree the core features first, ship early and improve with user feedback.
It depends on scope. We give a fixed price per milestone after a short discovery call, or provide dedicated Rails developers monthly.
When the interface needs it, yes. Many apps only need Hotwire, which keeps the code simpler; for complex front ends we pair Rails APIs with React.
Tell us what you want to build, your data and integrations, and your timeline. We reply within 4 business hours with honest advice.