CRO that finds what stops people converting, tests the fixes and keeps the winners — so the traffic you already pay for brings more leads and sales.
TECHTARN is a conversion rate optimisation agency for businesses in the USA, UK, UAE, India, Singapore, Australia and worldwide. We use analytics, heatmaps, user research and A/B testing to find out why visitors leave — then fix it.
Doubling your conversion rate has the same effect as doubling your traffic, without paying for more clicks. Our CRO services cover landing pages, forms, checkout and mobile journeys, with every change tested before it becomes permanent.
CRO works best with trustworthy analytics, and it makes Google Ads, SEO and email marketing more profitable. Need a new page to test? Our web design and UI/UX teams build it.
Analytics, heatmaps, recordings and user feedback show what is really stopping people.
Changes are A/B tested with enough traffic to trust the result before they go live.
Every improvement makes your ad, SEO and email spend work harder.
Most visitors are on phones, so we test mobile journeys first.
We report on leads, sales and revenue per visitor — not just clicks.
Pick one to see a before-and-after example and how we fix it.
Every extra second of loading time makes more visitors give up before they see your offer.
If visitors cannot tell in a few seconds what you offer and why it matters, they leave.
Every unnecessary field is another reason not to finish.
Vague, hidden or competing buttons leave visitors unsure what to do next.
New visitors need proof before they share details or pay.
Small tap targets, pop-ups and hard-to-read text push mobile visitors away.
Busy pages with many links pull attention away from the one thing you want people to do.
Forced sign-ups, surprise costs and long checkouts cause abandoned carts.
Big redesigns change many things at once, so you never know what helped. CRO works in a loop: research, form a hypothesis, test it, learn and repeat. Each round builds on the last.
The research step uses your analytics, heatmaps and user feedback. Ideas come from real problems, not opinions — and the results feed back into your content and ad messaging too.
Every idea gets a score for impact, confidence and ease. Bubble size shows confidence. The top-right corner gets tested first.
| Example idea | Impact | Confidence | Ease | Score |
|---|---|---|---|---|
| 1Shorter lead form | 8 | 8 | 9 | 8.3 |
| 2New hero headline | 7 | 6 | 9 | 7.3 |
| 3Guest checkout | 9 | 8 | 5 | 7.3 |
| 4Trust badges at checkout | 6 | 7 | 8 | 7.0 |
| 5Sticky mobile CTA | 5 | 6 | 9 | 6.7 |
| 6Pricing page layout | 7 | 5 | 6 | 6.0 |
| 7Live chat | 5 | 4 | 6 | 5.0 |
| 8Full page redesign | 8 | 4 | 2 | 4.7 |
Example scores for a typical lead-generation site.
Enter your own numbers. We use a standard sample size formula (95% confidence, 80% power) to estimate visitors per variant and days needed.
An estimate. We still run tests for at least two full weeks, and longer if needed.
Small improvements in conversion rate add up, because they apply to every visitor you already have. Enter your numbers to see the yearly difference a lift could make.
To see where your traffic comes from today, start with our free SEO audit, or model a full marketing budget with the ROI calculator.
Illustrative — uses only your inputs. Not a forecast or a guarantee.
Research, testing and the changes that come out of it.
A full review of your key pages, forms and checkout, with a prioritised list of fixes.
Tests on headlines, layouts, offers and journeys, run until the result is reliable.
Pages matched to your ads and keywords, built and tested to convert.
Fewer fields, clearer errors, guest checkout and trust signals.
See where people click, scroll and give up, with Microsoft Clarity or Hotjar.
Find the steps where most visitors drop out, using your own analytics.
On-site polls and user tests that explain why people hesitate.
Faster pages, especially on mobile, so fewer visitors leave early.
Six steps, repeated every month.
Analytics, UX review, heatmaps and recordings.
Surveys and user feedback on what holds people back.
A scored backlog of test ideas.
Design, build and run A/B tests.
Check results and record what we learned.
Ship winners and start the next test.
Online stores, lead-generation sites and SaaS sign-up journeys.
Free tools: SEO audit · ROI calculator. See all digital marketing services.
Answers to the questions clients ask us most.
Tell us your website and your main goal. We'll send a free CRO review with the biggest conversion blockers we find — we reply within 4 business hours.