Marketing analytics agency

Know which marketing actually makes you money

GA4, Tag Manager, conversion tracking, attribution and dashboards — set up properly, tested, and connected to your sales data. So every budget decision is based on numbers you can trust.

  • GA4
  • Tag Manager
  • Attribution
  • Dashboards
MARKETING ANALYTICS AGENCY

Most tracking is broken. Yours doesn't have to be.

TECHTARN is a marketing analytics agency for businesses in the USA, UK, UAE, India, Singapore, Australia and worldwide. We set up GA4, Google Tag Manager and conversion tracking properly, connect them to your CRM, and build dashboards that show what each channel really returns.

Missing events, double-counted conversions and untagged campaigns are common, and they quietly push budget towards the wrong channels. Our marketing analytics services start with an audit, then fix and test every tag, so you can trust the numbers before you act on them.

Good data makes every other channel better: smarter Google Ads bidding, clearer SEO reporting, sharper social media spend and faster conversion optimisation. Model your returns with our free ROI calculator.

  • Tracking you can trust

    We test every tag and event before we report on it, so decisions rest on accurate data.

  • Ads, site and CRM joined up

    Marketing data connected to leads and revenue, so you see cost per customer, not just clicks.

  • Privacy built in

    Consent mode, cookie banners and server-side tagging set up to respect privacy laws.

  • One dashboard, plain English

    A single view of every channel, with notes on what changed and what to do next.

  • Focused on decisions

    We start from the questions you need answered, then track only what helps answer them.

INTERACTIVE · THE MEASUREMENT STACK

Eight tools, one clear picture

Each tool does a different job. Pick one to see what it tracks and what we set up.

Measurement layer: Measure

Google Analytics 4

Event-based analytics for your website and app: traffic, engagement, conversions and audiences.

Tells youSessions, engagement, conversions

What we set up

  • Events and key events set up
  • Audiences for remarketing
  • Reports and explorations
Measurement layer: Collect

Google Tag Manager

One container that manages every tracking tag, so changes do not need a developer each time.

Tells youTags fired correctly

What we set up

  • Form, click and scroll events
  • Ads and Meta pixels
  • Version control and testing
Measurement layer: Measure

Google Search Console

How your site appears in Google search: queries, clicks, positions and indexing problems.

Tells youClicks, impressions, position

What we set up

  • Search queries and pages
  • Indexing and Core Web Vitals
  • Linked to GA4
Measurement layer: Attribute

Ads conversion tracking

Conversions sent back to Google Ads, Meta, LinkedIn and Microsoft Ads so bidding optimises for real results.

Tells youCost per conversion, ROAS

What we set up

  • Enhanced conversions
  • Offline conversion imports
  • Call and form tracking
Measurement layer: Collect

Server-side & consent mode

Tags run through your own server container, with consent mode respecting each visitor's choice.

Tells youData captured vs. lost

What we set up

  • Better data quality
  • Faster pages
  • Privacy compliance
Measurement layer: Report

Looker Studio dashboards

Live dashboards combining GA4, ads, search and CRM data, built around your KPIs.

Tells youTime saved on reporting

What we set up

  • Executive summary view
  • Channel and campaign views
  • Scheduled email delivery
Measurement layer: Attribute

CRM & revenue data

Leads and deals from your CRM matched to the campaigns that created them.

Tells youCAC, LTV, marketing ROI

What we set up

  • HubSpot, Salesforce, Zoho or Dynamics 365
  • Cost per lead and per customer
  • Pipeline by channel
Measurement layer: Optimise

Heatmaps & session recordings

See where people click, scroll and give up, to find what stops them converting.

Tells youConversion rate

What we set up

  • Click and scroll maps
  • Form drop-off
  • Ideas for A/B tests
INFOGRAPHIC · HOW DATA FLOWS

From a click to a budget decision

Every step has to work for the report at the end to be right. We set up and test the whole chain.

  1. Website & appVisits, clicks, forms, purchases
  2. Tag ManagerCollects events with consent
  3. GA4 & ad platformsMeasure and attribute
  4. BigQueryRaw data, joined with CRM
  5. DashboardsOne view for the team
  6. DecisionsBudget moves to what works

Need custom connections? See our API integration and cloud services.

INTERACTIVE · ATTRIBUTION MODELS

Who gets credit for the sale?

Most customers see your brand several times before they buy. An attribution model decides how credit for that sale is shared between the touchpoints — and that changes which channels look worth paying for.

Pick a model to see how one example journey is credited. Last click often undervalues the channels that start journeys, like content and social.

Google search ad
0%
Blog article
0%
Email newsletter
0%
Retargeting ad
0%
💰 Sale: $1,000
INTERACTIVE · FUNNEL LEAK FINDER

Where are visitors dropping off?

Enter your own numbers. The funnel shows where people leave, and what a small improvement at one step would add.

Conversions now0
Weakest step–
Extra conversions a month0

A simple model using your inputs. Real tracking shows these steps for your own site — that is what we set up.

INFOGRAPHIC · KPIs BY BUSINESS TYPE

Track what matters for your model

We agree a short list of KPIs with you first, then build tracking and dashboards around them.

E-commerce

  • Revenue and ROAS
  • Conversion rate
  • Average order value
  • Cart abandonment
  • Repeat purchase rate

Lead generation

  • Cost per lead
  • Lead-to-customer rate
  • Form completion rate
  • Pipeline by channel
  • Customer acquisition cost

SaaS

  • Trial and demo sign-ups
  • Activation rate
  • Monthly recurring revenue
  • Churn
  • LTV to CAC ratio

Content & media

  • Engaged sessions
  • Returning readers
  • Newsletter sign-ups
  • Scroll depth
  • Revenue per visit
SERVICES

Marketing analytics services

From a one-off tracking fix to ongoing reporting.

Tracking audit

We check every tag, event and conversion, and list what is missing, duplicated or wrong.

GA4 setup & configuration

Data streams, events, key events, audiences and reports set up for your business.

Google Tag Manager

A clean, documented container with every tag and trigger tested.

Conversion tracking

Forms, calls, purchases and offline sales tracked across Google Ads, Meta, LinkedIn and more.

Consent mode & server-side tagging

Privacy-friendly tracking that keeps more of your data.

Attribution & channel analysis

See which channels start, help and close sales — and where budget is wasted.

Dashboards & reporting

Looker Studio dashboards and monthly reports with clear recommendations.

CRM & revenue integration

Marketing data linked to deals and revenue for true ROI by channel.

PROCESS

From messy data to clear decisions

Six steps. Testing comes before any reporting.

  1. Audit

    Review current tracking and find gaps and errors.

  2. Plan

    Agree KPIs and write a measurement plan of every event.

  3. Implement

    GA4, Tag Manager, conversions and consent set up.

  4. Test

    Every event checked in debug mode and against real data.

  5. Report

    Dashboards built around your KPIs.

  6. Improve

    Monthly insights and recommendations.

WHAT'S INCLUDED

Every analytics engagement includes

Get a free tracking audit →
  • Tracking audit and measurement plan
  • GA4 property setup and configuration
  • Google Tag Manager container
  • Conversion tracking for forms, calls and purchases
  • Google Ads, Meta and LinkedIn conversion setup
  • Consent mode and cookie banner setup
  • Cross-domain and e-commerce tracking
  • Looker Studio dashboard
  • Monthly report with recommendations
  • Team training session
FAQ

Marketing analytics FAQs

Answers to the questions clients ask us most.

What does a marketing analytics agency do?
We set up and check the tracking on your website and ad platforms, connect it to your sales data, and turn it into dashboards and reports that show which marketing works.
Do I need GA4 if I already use Google Ads?
Yes. Google Ads shows what happens in your ads; GA4 shows what people do on your website from every channel. Linked together, they give better reporting and better bidding.
What is Google Tag Manager and why use it?
It is one container that manages all your tracking tags. Changes can be made and tested without editing website code each time, and everything is version-controlled.
What is attribution?
Attribution decides how credit for a sale is shared across the marketing touchpoints that led to it. Try the attribution example above to see how different models compare.
What is server-side tracking?
Tags are sent through your own server rather than straight from the browser. It can improve data quality and page speed, and gives you more control over what data is shared.
How do consent mode and cookie laws affect tracking?
When visitors decline cookies, some data cannot be collected. Consent mode adjusts tags to each visitor's choice and lets Google model some of the missing conversions.
Can you connect our CRM?
Yes — we connect HubSpot, Salesforce, Zoho, Dynamics 365 and other CRMs so leads and revenue are matched to campaigns.
How long does a GA4 and tracking setup take?
A typical setup takes two to four weeks, including the audit, implementation and testing. Larger or multi-site setups take longer.
Which dashboards do you build?
Usually Looker Studio, but we also work with Power BI and other tools. Each dashboard is built around the KPIs you agree with us.
Can you audit our current tracking?
Yes — the free tracking audit lists missing, duplicated and broken events. You can also check your site's SEO health with our free SEO audit tool.
Get In Touch

Ready to trust your numbers?

Tell us your website, ad platforms and CRM. We'll send a free tracking audit showing what is missing or broken — we reply within 4 business hours.

⏰
Response TimeWithin 4 business hours (your timezone)
Send Us a Message