CRM for sales-driven businesses

CRM that turns every enquiry into a relationship, and every relationship into revenue

Custom CRM, Salesforce, HubSpot, Dynamics 365 and Zoho, set up around how your industry sells, connected to WhatsApp, your website and your ERP, with automation and AI that keep every lead moving.

  • Custom or platform
  • WhatsApp and ERP integration
  • Data migration included
One customer record

Everything about a customer, in one place

Marketing, sales, support, WhatsApp, your website and your ERP all write to the same customer timeline, so every team sees the full story.

See CRM integration
  • MarketingCampaigns and lead forms
  • SalesPipeline and quotes
  • SupportTickets and SLAs
  • WhatsApp and emailEvery conversation logged
  • WebsiteChat and enquiry forms
  • ERPOrders, stock and invoices
  • Mobile appField visits and check-ins
  • ReportsForecasts and targets
The leaky pipeline

Five places revenue drips out without a CRM

Each leak is small on its own. Together they cost more than the CRM.

Leads go cold

Nobody follows up within the first hour, so buyers move on.

Fixed with: Instant assignment and automatic follow-ups

Deals live in inboxes

When a salesperson leaves, their pipeline leaves with them.

Fixed with: Every email, call and note on the shared customer record

Forecasts are guesses

Managers ask for numbers on Monday and get opinions.

Fixed with: Weighted pipeline and forecast by stage and rep

Marketing can't prove ROI

Nobody knows which campaign brought which customer.

Fixed with: Source tracking from first click to closed deal

Customers repeat themselves

Sales, support and accounts each hold a different version.

Fixed with: One timeline shared by every team
Revenue calculator

How much more could your pipeline close?

Set your monthly leads, current conversion rate and average deal value, then the improvement you expect from faster follow-up, to see the extra deals and revenue a year. Figures are illustrative.

Amounts are converted at approximate rates. Your choice is remembered across pages.
Deals per year today
Deals per year with CRM
Extra deals per year
Extra revenue per year

A 20% lift means a 6% conversion rate becomes 7.2%. Results vary by industry and how consistently the team uses the CRM.

Lead to customer

See exactly where leads drop off

Every stage of the funnel is measured, so you know whether to fix lead quality, follow-up or proposals. Percentages show conversion from the stage above. Sample B2B company, one quarter.

See conversion optimisation
12,000Visitors and enquiries
2,400Leads captured20%
960Qualified leads40%
420Proposals sent44%
138Deals won33%
Choosing a platform

Custom CRM or a platform: an honest comparison

Our general view of where each option is strongest, from 1 to 5 dots. The right choice depends on your process, team size and budget.

CriteriaCustom CRMSalesforceHubSpotDynamics 365Zoho CRM
Fits a unique process
Low licence cost at scale
Speed to go live
Marketing tools built in
Microsoft 365 fit
  1. TriggerNew enquiry from the website
  2. ConditionBudget above 5 lakh?
  3. ActionAssign to senior rep
  4. ActionSend WhatsApp welcome
  5. ActionCreate a call task due in 1 hour
Automation

Workflows that follow up so your team doesn't forget

Build rules once: when something happens, check a condition, then assign, message, remind or update. The CRM runs them every time, day and night. Sample workflow.

See email automation
AI in the CRM

Know which leads to call first

AI scores each lead from behaviour and profile, explains the score and suggests the next best action, so reps spend time where it counts. Sample lead.

See AI agents
  • Visited pricing page 3 times+22
  • Company size 200++18
  • Opened last 4 emails+14
  • Requested a demo+26
  • No reply in 10 days−8
Next best actionCall today and share the enterprise pricing sheet
Jul
Aug
Sep
Oct
Nov
Dec

Values in lakh rupees. Sample sales team.

Forecasting

Forecasts managers can actually trust

Each open deal is weighted by its stage probability, so the forecast is based on the pipeline, not on gut feel. Targets, closed deals and the weighted pipeline sit on one chart.

See analytics
Data migration

Move from spreadsheets or your old CRM without losing a record

Contacts, companies, deals, notes and attachments are mapped, de-duplicated and checked by count before go-live.

  • Excel and Google Sheets
  • Zoho CRM
  • Pipedrive
  • Freshsales
  • SugarCRM
  • Legacy in-house CRM
Your new CRMRecords checked and de-duplicated
Implementation

Live in about 6 to 8 weeks

A typical platform rollout. A fully custom CRM usually takes 10 to 16 weeks.

W0W2W4W6W8
Discovery and sales process workshop
Pipeline, fields and roles
Data migration and clean-up
Automation and integrations
Reports, forecasts and mobile
Training and go-live
Results

What CRM clients aim for

Typical improvement targets we plan against, not guarantees.

85%Lead response timecut from hours to minutes
100%Leads followed upwith automatic reminders
80%Forecast accuracyusing weighted pipeline
40%Admin timesaved for sales reps
Is a CRM worth it for your team?

Estimate the return before you commit, or check how ready your business is for AI.

FAQ

CRM questions

Straight answers to what businesses ask us most.

What is a CRM?

A CRM (customer relationship management) system keeps every lead, customer, conversation and deal in one place, so sales, marketing and support work from the same information and nothing falls through the cracks.

Custom CRM or Salesforce, HubSpot or Dynamics 365?

Choose a platform when your sales process is fairly standard and you want to go live quickly. Choose a custom CRM when your process is unique, you need deep integration with your ERP or operations, or per-user licence costs become too high as the team grows. We build and implement both.

Which industries do you build CRM for?

SaaS, fintech and lending, healthcare, education, manufacturing, distribution, retail, hospitality, real estate and professional services. Each gets pipelines, fields and automations that match how that industry sells.

Can the CRM connect to WhatsApp?

Yes. WhatsApp Business messages can be sent and received from the CRM, logged on the customer timeline and triggered automatically by workflows.

Can you migrate data from our current CRM or spreadsheets?

Yes. We migrate from Excel, Zoho, Pipedrive, Freshsales, SugarCRM and in-house systems, with duplicate checks and field mapping, and verify record counts before go-live.

Does it include AI lead scoring?

Yes, if you want it. Leads are scored from behaviour and profile data, and the CRM can suggest the next best action for each deal.

Is there a mobile app for field sales?

Yes. Field teams can log visits with GPS check-ins, update deals and capture orders offline, with sync when they are back online.

How long does a CRM project take?

Typically about 6 to 8 weeks for a platform implementation and 10 to 16 weeks for a custom CRM, depending on integrations and data migration.

Get In Touch

Ready to close more deals?

Tell us what you want to build, your products, plants and current tools. We reply within 4 business hours with honest advice.

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Response TimeWithin 4 business hours (your timezone)
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