Reach every shelf ERP for distributors and wholesalers

Distribution ERP that moves stock, schemes and cash through every tier

Multi-tier networks, pricing and schemes, secondary sales, route and van sales, warehouse management and EDI in one system, built for FMCG, pharma, electrical and consumer goods distributors.

  • Automatic schemes
  • Van sales app
  • Secondary sales
  1. 0Brand / company
  2. 0Super stockists
  3. 0Distributors
  4. 0Retailers
Multi-tier distribution

From one brand to thousands of shelves

Each tier has its own prices, schemes, credit and targets, and stock moves down the chain on one record. Sample network.

See multi-tier distribution
Why distributors switch

Five missed stops on the route to growth

Each one costs sales, margin or cash. Each one has a fix.

Schemes calculated by hand

Buy-x-get-y, slabs and cash discounts are worked out in spreadsheets.

Fixed with: A pricing engine that applies every scheme on the invoice

No view of secondary sales

You know what you sold to distributors, not what reached the shelf.

Fixed with: Distributor-to-retailer sales captured daily

Van stock leaks

Van sales, returns and cash are reconciled at night by hand.

Fixed with: Van stock, sales and collections in a mobile app

Slow picking, wrong orders

Pickers walk the whole warehouse and short-ship lines.

Fixed with: Bin locations, pick lists and barcode checks

Key accounts by email

Large buyers send POs that are typed in again.

Fixed with: EDI orders, ASNs and invoices exchanged automatically
Pricing engine

See the price at every tier

Start from MRP, apply retailer and distributor margins, a buy-x-get-y scheme and cash discount, and see what each tier pays. Figures are illustrative.

Converted at approximate rates. Your choice is remembered across pages.
Retailer price (PTR)
Distributor price (PTD)
Effective price after scheme
Invoice value

Secondary sales

See what actually reached the shelf

Sell-in is what you sold to distributors. Sell-out is what they sold to retailers. A gap means stock is piling up in the channel. Sample month by territory.

See secondary sales
North
88% of target sold out · 92% sold in
West
97% of target sold out · 104% sold in
South
81% of target sold out · 78% sold in
East
52% of target sold out · 61% sold in
Central
79% of target sold out · 85% sold in
Route & van sales

A full beat, billed and collected from the van

The salesman follows the beat, bills each shop from the app, collects cash or UPI and takes returns. Van stock and cash reconcile automatically. Sample beat.

  1. Sharma Kirana₹4,200
  2. City Mart₹11,850
  3. Gupta StoresCollected ₹6,000
  4. New Bazaar₹3,400
  5. Om TradersNext stop
Van stock left62%
Billed so far
Collected
Warehouse management

Pick, pack and ship without the walking

Orders are batched into pick lists by bin, scanned at each step and dispatched with the right labels. Sample wave.

See warehouse management
  • SO-881214 lines · Bay A
  • SO-88136 lines · Bay C
  • SO-881422 lines · Bay B
  • SO-88159 lines · Bay A
  1. Purchase orderEDI 850 / ORDERS
  2. Order acknowledgementEDI 855 / ORDRSP
  3. Advance ship noticeEDI 856 / DESADV
  4. InvoiceEDI 810 / INVOIC
EDI integration

Key accounts without retyping

Large buyers send purchase orders by EDI. The ERP acknowledges them, sends ship notices when goods leave and invoices automatically, in X12 or EDIFACT.

See EDI integration
Integrations

Connected to buyers, vans and principals

Orders, scans and claims flow in without retyping.

EDI and key account portalsX12 and EDIFACT messages
Salesman and van appOrders, billing, collections, GPS
Barcode scanners and printersPicking, packing and labels
GST e-invoice and e-way billWith every invoice (India)
Principal company DMSSecondary sales and claims
AccountingTally, Zoho Books or our finance module
Implementation

Live in about 7 to 9 weeks

A typical rollout for a distributor with a few warehouses and a sales team.

W0W3W6W9
Discovery and warehouse walk
Items, price lists and schemes
Distributors, retailers, beats
Warehouse and van sales
EDI and secondary sales
Training and go-live
Results

What distribution clients aim for

Typical improvement targets we plan against, not guarantees.

Scheme accuracyon every invoice
Secondary salesvisible daily
Pick errorscut with barcodes
Van cash gapsclosed every evening
Who it is for

Built for every distribution business

Tap your segment for the most relevant page.

Which modules do you need?

Get a free module recommendation for your business in a few minutes.

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FAQ

Distribution ERP questions

Straight answers to what distributors and wholesalers ask us most.

What is a distribution ERP?

An ERP for companies that move goods from brands to retailers: super stockists, distributors and wholesalers. It manages multi-tier networks, pricing and schemes, secondary sales, salesmen and van sales, warehouses and EDI with key accounts alongside purchasing, stock and accounts.

What are secondary sales?

Primary sales are what a company sells to its distributors. Secondary sales are what distributors sell on to retailers. Tracking secondary sales shows real market demand, distributor stock and scheme claims.

Can the pricing engine handle complex schemes?

Yes. Price lists by region and channel, quantity slabs, buy-x-get-y free goods, cash discounts, target incentives and claim settlements are set up once and applied automatically on invoices.

How does van sales work?

Vans are loaded against a beat. The salesman bills shops on the spot from the app, collects payments, takes returns and syncs everything. Van stock and cash are reconciled when the van returns.

Does it include a warehouse management system?

Yes. Bins, putaway, wave and batch picking, barcode checks, packing and dispatch are included, with cycle counts instead of full stock-takes.

What is EDI and do we need it?

Electronic data interchange is how large buyers send purchase orders and receive ship notices and invoices automatically, using standards such as X12 or EDIFACT. If key accounts ask for EDI, the ERP handles these messages without retyping.

Can it track expiry and batches?

Yes. Batch and expiry tracking with first-expiry-first-out picking is available for pharma, food and FMCG.

How long does implementation take?

Typically about 7 to 9 weeks for a distributor with a few warehouses and a sales team, including schemes, apps, WMS and training.

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