📊 Distribution ERP · Secondary sales
Secondary sales are your distributors' sales to retailers, and the truest daily signal of demand. Capture them from rep apps, DMS, Tally and EDI, plan beats, and track coverage, productive calls, lines per call and drop size for every outlet and SKU.
Example values for one region today. Hover or tap a card to flip it for the definition.
Share of outlets on the beat that placed an order this month.
Visits that ended in an order, out of all visits.
Average number of SKUs on each order.
Average value of each retailer order.
SKU lines sold across all orders today.
Outlets where a must-sell SKU was missing.
Green visits ended in an order, grey ones didn't. Scroll along the beat and hover a stop.
8 productive calls out of 10 (80%) · 47 lines · LPC 5.9 · ₹35,900 sold
Set outlets, visits, strike rate and lines per call. See monthly productive calls, secondary sales and how you track against target. Use your own figures.
Figures in INR. Strike rate is the share of visits that end in an order.
Distributors report in different ways. The ERP pulls them all into one clean ledger by outlet, SKU and day.
Segment outlets by sales so reps spend time where it counts. Example split: a few key outlets often bring most of the sales. Hover a bubble.
Nine capabilities, each linked to the related module or service.
Share one month of distributor data and we'll show your ECO, productive calls and drop size in a live demo.
See my real KPIsSee the Distribution ERPSix steps that run every day.
Hover a card.
Plan production from what retailers bought.
Find outlets that haven't ordered in weeks.
Spot missing must-sell SKUs on every visit.
Pay reps on verified secondary sales.
If your sales team works beats and outlets, this module is for you.
One integrated system.
Industries and services that use secondary sales.
Answers for sales, supply chain and IT teams.
Secondary sales are what your distributors sell to retailers. Primary sales are what you sell to distributors, and tertiary sales are what retailers sell to shoppers. Secondary sales are the closest daily signal of real market demand.
Primary sales can look healthy while stock piles up at distributors. Secondary sales show whether that stock is actually moving to shops, so you can plan production, schemes and targets on real demand.
ECO, or effective coverage, is the number or share of outlets on a beat that placed at least one order in the period. It shows how much of your market is actually buying.
Lines per call (LPC) is the average number of different SKUs on each order. Drop size is the average value of each order. Together they show how well reps are selling the range.
From your rep app orders, the distributor's DMS, their Tally or accounting software, EDI feeds from modern trade, or scheduled Excel uploads. Most brands use a mix.
Yes. Targets can be set by rep, distributor, outlet and SKU, and incentives calculated on verified secondary sales instead of self-reported numbers.
Yes. Reps can take orders, check in and capture stock offline, and data syncs when the phone is back online.
Usually 6 to 10 weeks, depending on the number of distributors and integrations. This is an estimate.
Yes. It can run in our Distribution ERP or connect to your current ERP, Tally or Dynamics through APIs.
Tell us how many distributors, reps and outlets you cover. We reply within 4 business hours and can demo with your own data.