🏪 Distribution ERP · Multi-tier distribution
Your products pass through super-stockists, distributors and retailers before a shopper buys them. Multi-tier distribution ERP connects every tier in one network, so you see stock, secondary sales, schemes and credit at each level, not just what left your warehouse.
Each tier buys, holds stock and sells on. Hover a tier to see its role.
If you only track primary sales, stock can pile up in the channel unseen. The gap between the bars is stock sitting with your partners. Example figures, indexed to 100.
29 of every 100 cases shipped haven't reached a shopper yet.
Red is a stock-out risk, amber is healthy, blue is overstock. Example data. Hover a cell.
Switch tiers to see the KPIs your team would track every day. Example values.
Enter stock at each tier and daily sales to shoppers. See days of cover per tier and the total pipeline. Use your own figures.
Healthy ranges differ by product. We use 7–25 days per tier here as an example.
Claims are matched to secondary sales automatically, so you only pay for schemes that were really passed on.
Nine capabilities, each linked to the related module or service.
Bring a sample of your distributor data and we'll show your channel stock and secondary sales in a live demo.
Book a live demoSee the Distribution ERPSix steps, run every day by the system.
Hover a card.
Plan production from secondary sales, not just what you shipped.
Cut channel pile-ups and outlet stock-outs.
Claims checked against real sales, not spreadsheets.
See exposure across every tier before you dispatch.
If your product passes through more than one partner before the shelf, this module is for you.
One integrated system.
Industries and services that work with multi-tier distribution.
Answers for sales, supply chain and finance teams.
It's a sales channel where products pass through several levels before reaching the shopper, for example brand to super-stockist to distributor to retailer. Each tier buys, holds stock and sells on. A multi-tier distribution ERP connects all of them so you can see stock and sales at every level.
Primary sales are what the brand sells to its super-stockists or distributors. Secondary sales are what distributors sell to retailers. Tertiary sales are what retailers sell to shoppers. Secondary and tertiary sales show true demand; primary sales alone can hide stock piling up in the channel.
A super-stockist buys in bulk from the brand and supplies distributors across a region, often a state. It holds buffer stock, extends credit and reduces the number of accounts the brand manages directly.
Through a distributor management system or app, integration with their accounting software such as Tally, EDI or a simple scheduled upload. We set up the method that suits each distributor.
Channel stock is the inventory held by your super-stockists, distributors and retailers. Days of cover is that stock divided by daily sales at the next tier, which tells you how many days it will last.
Yes. Schemes are set per tier, applied on bills and claims are automatically matched against secondary sales before credit notes are posted.
Yes. It can run as part of our Distribution ERP or connect to your current ERP, Tally or Dynamics through APIs.
Usually 8 to 12 weeks for the network, data connections and apps, depending on how many distributors and integrations you have. This is an estimate.
No. It suits any brand selling through tiers, including pharma, building materials, electricals, agri-inputs and consumer durables.
Tell us how many super-stockists, distributors and retailers you sell through. We reply within 4 business hours and can demo with your own data.