Email marketing agency

Emails people open, click and buy from

Email strategy, automation and campaigns that reach the inbox and turn subscribers into customers — welcome series, abandoned cart, newsletters and lifecycle flows that keep working while you sleep.

  • Automation
  • Campaigns
  • Deliverability
  • List growth
EMAIL MARKETING AGENCY

The channel you own, working every day

TECHTARN is an email marketing agency for e-commerce, SaaS and service businesses in the USA, UK, UAE, India, Singapore, Australia and worldwide. We plan, build and run email automation, newsletters and campaigns that reach the inbox and drive revenue.

Unlike social platforms, your email list belongs to you. Our email marketing services turn it into a dependable channel: segmented campaigns, automated flows triggered by what people do, and the technical setup that keeps you out of the spam folder.

Email works best alongside content marketing for newsletter material, conversion optimisation for the pages emails link to, and analytics to track email revenue. Grow your list with social media and SEO.

  • Inbox first

    Authentication, list hygiene and sending habits that keep your emails out of spam.

  • Automations that run 24/7

    Welcome, cart, nurture and win-back flows that send the right email at the right moment.

  • Segmented, not blasted

    Messages based on behaviour, interests and purchase history.

  • Written and designed for mobile

    Clear copy and layouts that work on any screen and in dark mode.

  • Measured on revenue

    We report on clicks, conversions and revenue per email — not just opens.

INTERACTIVE · EMAIL TYPES

Eight emails every business should know

Pick one to see an animated example, when it is sent and what it is best for.

Email type 1 of 8 · Automation

Welcome series

Sent right after someone subscribes, when interest is highest. Introduces your brand and gives a reason to buy or book.

Typical setup3–5 emails over 1–2 weeks

Best for

  • New subscribers
  • First purchase or enquiry
  • Setting expectations
Email type 2 of 8 · Automation

Abandoned cart

Reminds shoppers about items left in their cart, often with reviews or answers to common doubts.

Typical setup2–3 emails over 72 hours

Best for

  • E-commerce stores
  • Recovering lost sales
  • Checkout objections
Email type 3 of 8 · Campaign

Newsletters

Regular emails with useful content, news and offers that keep your brand in mind.

Typical setupWeekly or monthly

Best for

  • Staying in touch
  • Sharing content
  • Building trust over time
Email type 4 of 8 · Campaign

Promotions & launches

Announcements for sales, new products and events, timed and segmented for the best response.

Typical setup1–3 emails per campaign

Best for

  • Seasonal sales
  • Product launches
  • Event invitations
Email type 5 of 8 · Automation

Lead nurture

A sequence that educates leads and moves them towards a sales conversation.

Typical setup4–8 emails over weeks

Best for

  • B2B and high-value services
  • Long buying cycles
  • Following up downloads
Email type 6 of 8 · Automation

Post-purchase

Order updates, how-to tips, review requests and the next relevant offer.

Typical setup3–5 emails after purchase

Best for

  • Repeat purchases
  • Reviews
  • Fewer support questions
Email type 7 of 8 · Automation

Re-engagement

Wakes up inactive subscribers, and removes those who no longer want to hear from you.

Typical setup2–3 emails

Best for

  • List hygiene
  • Better deliverability
  • Recovering lapsed customers
Email type 8 of 8 · System

Transactional

Receipts, password resets and account notices — designed to match your brand and be delivered fast.

Typical setupTriggered instantly

Best for

  • Every business with accounts
  • Trust and clarity
  • Cross-sell opportunities
INFOGRAPHIC · HOW AN AUTOMATION WORKS

Set up once, sent at the right moment

An automation starts with a trigger — a sign-up, an abandoned cart, a purchase — then sends emails on a schedule, checking what each person did before deciding the next step.

People who click get a different follow-up from people who ignore an email. That is why automated flows usually earn far more per email than one-off campaigns. We connect them to your store or CRM so the data stays in sync.

⚡TriggerCart abandoned
⏱️Wait 1 hour
✉️Email 1“You left something behind”
❓Purchased?
✅YesExit and send thank-you
✉️Email 2 after 24hReviews and FAQs
Customer lifecyclean email for every stage
  • SubscribePop-up, form or checkout
  • WelcomeIntroduce and convert
  • NurtureEducate and build trust
  • PurchaseCart and browse reminders
  • Post-purchaseReviews and repeat orders
  • Win-backRe-engage or clean the list
INFOGRAPHIC · LIFECYCLE EMAIL

The right email at every stage

Someone who just subscribed needs something different from a loyal customer or someone who has gone quiet. Lifecycle email maps an automated flow to each stage, so every subscriber gets messages that make sense for them.

Together these flows build steady, repeat revenue. For stores, we connect them to your e-commerce platform so product and order data flow into every email.

INFOGRAPHIC · DELIVERABILITY

Reach the inbox, not the spam folder

The best email is wasted if it is never seen. We check and fix all eight of these.

✉️
SPF ✓DKIM ✓DMARC ✓
Inbox
Spam
  • SPFLists which servers may send email for your domain.
  • DKIMSigns each email so inboxes can check it was not changed.
  • DMARCTells inboxes what to do with emails that fail checks — and sends you reports.
  • Clean listRemove bounces and long-term inactive contacts regularly.
  • Easy unsubscribeOne-click unsubscribe, as required by Gmail and Yahoo for bulk senders.
  • Low complaintsOnly email people who opted in, with content they expect.
  • Steady volumeWarm up new domains and avoid sudden spikes in sending.
  • EngagementSend more to people who open and click, less to those who don't.
INFOGRAPHIC · ANATOMY OF A GOOD EMAIL

What every email we send includes

Eight parts that get emails opened, read and clicked.

  1. 1

    From name

    A recognisable name people trust.

  2. 2

    Subject line

    Short, specific and honest about what is inside.

  3. 3

    Preheader

    The preview text that supports the subject line.

  4. 4

    Header & logo

    Instantly shows who the email is from.

  5. 5

    Hero message

    One main idea, readable in a few seconds.

  6. 6

    Clear button

    One main call to action, easy to tap on mobile.

  7. 7

    Personal touches

    Products, content or offers based on what they did.

  8. 8

    Footer & unsubscribe

    Address, preferences and a one-click unsubscribe.

INTERACTIVE · EMAIL REVENUE MODEL

What could email add up to?

Enter your own numbers to see a simple monthly and yearly estimate.

Clicks a month0
Conversions a month0
Revenue a year$0

Illustrative — uses only your inputs, for campaigns only. Automated flows add to this. Not a forecast or a guarantee.

SERVICES

Email marketing services

Strategy, setup, sending and the technical side.

Email strategy

Audience segments, a lifecycle map, calendar and KPIs agreed before we write anything.

Automation flows

Welcome, abandoned cart, browse, nurture, post-purchase and win-back flows.

Campaigns & newsletters

Written, designed, tested and sent on your behalf.

List growth

Lead magnets, pop-ups and forms that grow your list with people who want to hear from you.

Segmentation & personalisation

Content and offers based on behaviour, location and purchase history.

Deliverability & authentication

SPF, DKIM, DMARC, list cleaning and sender reputation monitoring.

Template design

Branded, mobile-friendly templates that work in every major inbox.

Platform setup & migration

Klaviyo, Mailchimp, HubSpot, Brevo and more — set up or moved without losing data.

PROCESS

From first audit to steady revenue

Six steps, then monthly improvement.

  1. Audit

    Review your list, platform, flows and deliverability.

  2. Strategy

    Segments, lifecycle map and calendar.

  3. Build

    Templates, automations and sign-up forms.

  4. Write & design

    Copy and design for every email.

  5. Test & send

    Inbox previews, A/B tests and scheduled sends.

  6. Report

    Monthly results and next steps.

WHAT'S INCLUDED

Every email programme includes

Get a free email audit →
  • Email audit and strategy
  • Deliverability check (SPF, DKIM, DMARC)
  • Core automation flows
  • Branded mobile-friendly templates
  • Monthly campaigns or newsletters
  • Segmentation setup
  • Sign-up forms and pop-ups
  • Subject line and content A/B tests
  • Monthly performance report
  • Monthly strategy call
FAQ

Email marketing FAQs

Answers to the questions clients ask us most.

Is email marketing still worth it?
Yes. You own your email list, it does not depend on an algorithm, and automated emails keep working without extra spend. It is one of the most cost-effective channels for most businesses.
Which email platform should we use?
It depends on your business. Klaviyo suits e-commerce, HubSpot suits B2B with a CRM, and Mailchimp or Brevo work well for smaller lists. We help you choose and set it up.
Why do my emails go to spam?
Usually missing authentication (SPF, DKIM, DMARC), old or bought lists, low engagement or sudden spikes in volume. See the deliverability checklist above.
What are SPF, DKIM and DMARC?
Three DNS records that prove your emails really come from you. Gmail and Yahoo now require them for bulk senders. We set them up as part of every engagement.
How often should we email?
Often enough to stay in mind, but only with something useful. Most businesses send one to four campaigns a month, plus automated flows.
Which automations should we set up first?
Usually a welcome series, then abandoned cart for stores or lead nurture for service businesses, then post-purchase and win-back.
How do you measure success?
Clicks, conversions and revenue per email, plus list growth and unsubscribe and complaint rates. Opens are less reliable since Apple Mail Privacy Protection. Our analytics team makes sure email revenue is tracked correctly.
Can you grow our email list?
Yes — with lead magnets, pop-ups, embedded forms and checkout opt-ins. We never buy lists, as they harm deliverability and break privacy laws.
Do you write and design the emails?
Yes. We write the copy, design mobile-friendly templates and build them in your platform. You approve everything before it is sent.
Is email marketing compliant with GDPR and CAN-SPAM?
It can be. We use proper opt-in, clear unsubscribe links, your business address and consent records, following the rules in each market you send to.
Get In Touch

Ready to grow with email?

Tell us your list size, platform and goals. We'll send a free email audit covering deliverability, automations and quick wins — we reply within 4 business hours.

⏰
Response TimeWithin 4 business hours (your timezone)
Send Us a Message